Tote Bag
Promotional Tote Bags: an Effective an Useful Marketing Tool
Of all of the promotional items a business has to choose from, promotional tote bags are probably the most useful to the greatest number of people. Everyone ? man, woman, child ? needs a sturdy bag at some time or another and they will use a bag with your logo on it. Putting your brand name on a tote bag gives you maximum exposure to a huge number of people, much like a miniature walking billboard. If your tote bags are sold in a large city, then every person who is using one to carry their groceries, there books, their lap top, or whatever else they need to will be showing off your brand name and logo.
Let me give you an example. I have a laptop that I used to carry around in an expensive laptop bag. A couple of years ago I got a promotional bag at an event. It was rectangular, simple and orange. I haven’t used my expensive laptop bag since. I carry this bag everywhere – to work, to coffee shops, to airports and on planes. This bag comes with me almost everywhere.
Now imagine how many people besides me have seen the promotional logo on this bag. I do not have a number but I can tell you it is a lot of people. The company that gave me that bag certainly got its money worth by investing in that bag; as I and hundreds of others are walking around giving them free advertising.
Promotional bags give you the added luxury of more space as well. While any branding strategy has to be well planned and a poorly designed logo will not help a business no matter what it is placed on, a bag gives you the chance to use a larger version of your logo. Make your logo stand out, maybe using bright colors, or a unique design to catch the eye of people walking by the bag. This will ensure the brand will be noticed by the most people possible.
Promotional bags are also a practical choice as they will last longer than many other promotional items and therefore be more cost effective in the long run. Many businesses make the mistake of cutting corners by going with a cheaper, smaller item but they often end up spending more money in the future and still do not achieve the brand recognition they were hoping for. Too many times do toy footballs, paperweights, and other promotional items end up in the trash.
Bags are useful for many different purposes and by men and women alike, and a bag will last a very long time if the quality is decent. What this translates to for you as a business is not only the possibility of short term advertising for a campaign, but also the ability to have your brand being seen by consumers on a long term basis. People use a tote bag because of the fact that they do not need to replace it often. Take advantage of this with your tote bag marketing campaign.
About the Author
Mike Michaelsen is co-owner of MITECH Trading, an online store selling customized business gifts such as logo imprinted tote bags.
Making & Sewing Your Own Tote Bag : Getting Started on a Pattern for Making a Tote Bag
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Bag It – Natural Cotton Canvas Tote $15.93 |
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Bag It – Organic Cotton Canvas Tote $21.89 |
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CLC 1535 37-Pocket 18” Tote Bag w/ Top Plastic Tray $45.99 |
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IKEA huge bag Tote BLUE FRAKTA LAUNDRY Bag $5.40 |
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USED WORK GEAR TOOL TOTE POCKET BAG TOOL HOLDER $17.99 |
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flip and tumble 5-Pack Reusable Produce Bags $4.60 This set of 5 reusable produce bags has everything you need to reign in those awesome artichokes, tangy tangerines, perfect peaches, and more. You’ll find a ton of uses for them outside the market as well. They make the perfect little stashing place for travel toiletries, shoes, or other little odds and ends. With their generous size and convenient design, the reusable produce bags from flip & tum… |
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AeroPress Coffee and Espresso Maker with zippered nylon tote bag and an Extra 350 Micro Filters (700 Total) $30.90 The AeroPress is an entirely new way to make coffee, American style or Espresso style for use in lattes, cappucinos and other espresso based drinks. AeroPress brews simply delicious coffee, 1-4 cups per pressing. Ideal water temperature and faster brewing yields rich flavor with lower acidity and without bitterness. Other brewing processes use near boiling water and long exposure to coffee grounds… |
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Kotobuki 280-129 2-Tiered Bento Box, Panda Face $10.99 The Japanese have perfected the art of making bento boxes over centuries. This two-tiered box is the most convenient way to pack nutritious, travel-friendly meals for school and work. The top tier is a container that seals shut with a fitted plastic lid, which doubles as a cover for the lower tier. A bigger outer lid holds the two tiers in place and is held shut by the matching elastic band. Cute … |
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Believe [Special Edition] (CD+Tote Bag) $16.01 Internationally acclaimed vocal phenomenon Celtic Woman announce their sixth new project, BELIEVE, an enchanting studio album and companion live concert DVD available in stores on January 24. Celtic Woman is the all-female singing sensation featuring vocalists Chloë Agnew, Lisa Kelly, Lisa Lambe and Celtic violinist Máiréad Nesbitt performing classic Irish songs (“The Water Is Wide,” “Green G… |
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Neil Diamond Set of Hot August Night/NYC Live From Madison Square Garden including the Live DVD, audio CD and tote bag $24.99 [+] enlarge image/alternate views The COMPLETE set of Hot August Night/NYC Live From Madison Square Garden including the Live DVD, audio CD and tote bag for one great price! Two Neil’s are better than one. Watch the splendor that is Neil Diamond – live in concert and enjoy the perfectly mastered audio version of that live performance. PLUS the CD features 6 BONUS tracks from Neil’s most recent Wo… |
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Rare & Unreleased Funk From Norfolk, Virginia 1971 – 1973 [Vinyl] $17.00 The Roadrunner Deluxe Folding Shopping Grocery Carts from Trendy Carts. Makes the perfect reusable grocery bag. Did you know that a million plastic bags are used every minute worldwide, and in America alone, 12 million barrels of oil and 14 million trees go into producing paper and plastic bags every year? Do you part to help the enviroment by using reusable grocery bags. If you have ever labor… |
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The Complete AquaJogger Water Workout $5.00 Aquatic Specialist and award winning instructor Juliana Larson will help you get the most of our of your workout with innovative, easy to learn water exercises for deep and shallow water. Training includes: deep water exercises, shallow water low and no impact workouts, kicking and wall exercises, abdominal moves, upper-body resistance training, and stretching…. |
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Rubbermaid 4D06 Configurations 23-Inch Foldable Laundry Hamper, Natural $11.99 Foldable for easy storage after the laundry’s done, this handy laundry hamper collapses flat to fit behind doors, between the washer/dryer set, or just about anywhere. Easy to clean, the unit is equipped with a stain-resistant lining so you can chuck your muddy work or sports clothes in there and not worry about it. The hamper’s neutral design blends with any home décor. And, a sturdy design ensu… |
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Fiskars 9424 Garden Bucket Caddy $9.82 Our Garden Bucket Caddy makes it easy to carry all of your essentials when youâre out in the garden. It fits snugly on a five-gallon bucket, freeing up the internal space for dirt, yard waste or supplies. Deep, large pockets provide ample space for tools, gloves, beverages and even a cell phone. Sturdy canvas construction is light, durable and easy to clean…. |
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Whitmor 6342-2779-BLUE Rolling Utility Cart $27.00 Wipe-clean, washable large size 6′ polyester mesh bag with top and front accessory pouch. Sturdy epoxy-coated folding metal frame with comfortable handle for easy transport. Snap-on wheels included. 14.50×14.50×38.25… |
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