Ratcheting Bar
The most effective way to increase revenue is to build your business like a solid kitchen table.
Say what?
Look at it this way…
…There are only three ways to increase revenue in your business:
- Increase the number of sales
- Increase the average size of each sale
- Increase the frequency of repeat sales
Easy, right? But it’s not so easy if your business isn’t structured properly. And most small businesses aren’t. The problem is that most small business owners focus solely on what they see others doing and offer their clients and customers only what they’re used to offering. The simplest way to increase the number of sales, the average size of each transaction, and the frequency of repeat sales is to look in one’s “blind spot.” Quick, take a quick look at your kitchen table…Does it have four legs? Great. (If it only has three legs, then you’ve mistaken your bar stool for your kitchen table.) Your kitchen table has four legs for a reason; it’s the most stable that way. And, that’s the kind of solid foundation upon which you should build your business. Draw a 3-D line drawing of a kitchen table, complete with four legs. Under each leg, write one of the following labels:
- Coaching
- Consulting
- Training
- Leveraging
Coaching
means providing guidance, advice, and support.
Consulting
is like being a player-coach. You’re providing guidance, advice, and support. But you’re also on the playing field, helping implement your plans. (As a coach only, you’d get penalized or kicked out of the game for being on the playing field.)
Training
happens when you provide information and education to more than one entity at the same time. Examples include seminars and teleseminars.
Leveraging
means that you’ve turned your intellectual property into products and services that can help people (and that you can sell) even when you aren’t there. These include information products, membership web sites, certification programs, licensing, and franchising.
Are you willing to suspend your beliefs long enough to think outside the box?
The problem is that most businesses are designed with only one leg of the kitchen table: The consulting leg. That’s akin to running a foot race on only one leg! Most businesses are missing out on tremendous opportunities to get more clients and customers, get them to buy more, and get them to buy more often.
The most solid way to build your business is just like a kitchen table, with four legs. Each leg represents a product and/or service. Built this way, your business will develop a more reliable (and larger) revenue stream…and stay stronger over the long haul. Summary: Regardless of whether your business is product or service-based right now, you can structure your business according to the kitchen table model I just described. In fact, I challenge you to show me a business that can’t be built with four legs.
Here’s your Action Plan:
- Map out different options for adding on one new “leg” to your business.
- Rank your options by considering the following:
- What leg makes the most sense, based on existing resources, revenue potential, benefit to your clients and customers, and ease of implementation?
- Which options give you the best opportunity to develop a recurring revenue stream?
…and now I invite you to get your complimentary Freedom Acceleration Training Pack at http://www.freedompreneur.com/freedom_pack.html
From Dr. George Huang, the Business Freedom Acceleration and Revenue Ratchet Doctor
Erickson Ratchet Cargo Control Bar Review – etrailer.com
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Perfect Tear Chrome Paper Towel Holder, Horizontal Wall-Mounted $16.00 The Perfect Tear paper towel holder eliminates waste by allowing exactly the desired number of paper towel sheets to be torn off the roll with just one hand. The secret lies in the secure, horizontally wall-mounted base and the ratchet system inside the towel holder. By allowing the roll to make incremental turns in just one direction, the ratchet holds the roll steady during pulling and tearing, … |
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Kamenstein 4536 Perfect Tear Paper Towel Holder, Stainless Steel $20.00 Tear off a string of paper towels for an emergency mop-up without unraveling the entire roll on the floor with the Perfect Tear paper towel holder. Its upright towel stand allows users to pull out several sheets with a single hand, while tearing perfectly along the perforated lines. The stainless steel holder has a stylish brushed finish that blends well with any kitchen decor. A weighted base wit… |
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Stanley 94-374 123-Piece Socket and Wrench Set $53.97 Includes 3/8-in Dr. Pear Head Ratchet, 3/8-in Dr. Extension Bar – 3-in, (3) 3/8-in Dr. 6 Pt. Spark Plug Sockets, (20) 3/8-in Dr. 6 Pt. Sockets, (7) 3/8-in Dr. 6 Pt. Deep Sockets, 1/4-in Dr. Pear head Ratchet, 1/4-in Dr. 3-in Extension Bar, 1/4-in Dr. 6-in Extension Bar, (20) 1/4-in Dr. 6 Pt. Sockets, (20) 1/4-in Dr. Deep Sockets, (10) Combination Wrenches, 1/4-in Dr. Spinner Handle, (20) Specialty… |
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Mountain 16250 1/2-inch Drive Torque Wrench – 25-250 ft/lbs $57.05 Superceded: KTI72102Discontinued: CIA9250… |
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COOPER HAND TOOLS XCELITE 994R 99® SERIES REVERSIBLE RATCHETING TEE HANDLE BLACK “XCELITE” TEE HANDLE Easy to operate, Permits extremely simple 1-handed operation, even in tight quarters, Use with Series 99® blades,Smooth precise action,Left-right-neutral marking indicator,Light ratcheting drag facilities turning and prevents fasteners from reversing. Specification: Overall Length 3 1/2 in |
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4 100mm Quick Ratcheting Bar Clamp Excel … |
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KINEDYNE CORPORATION 39 Ratchet Winch Bar with 2 Lock Keys 37032 $57.90 Kinedyne 39 Ratchet Winch Bar With 2 Lock Keys – Kinedyne 37032…. |
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iGrip Universal miniGRIPPER & Bicycle / Motorcycle Mount Holder KIT Keep your hands on the Bars and eyes on the Road when riding with this German engineered iGRIP Motorcycle/Bicycle kit. Your cellular phone, GPS, or iPod will be securely positioned in an upright and easy to view position while riding. No more looking for or holding your device when navigating traffic! This combination cradle with sturdy handlebar mount attaches to any motorcycle, bicycle or scoot… |
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Universal Black Leather Pouch with Magnetic Flap for Medium Bar Phones $19.99 Get protection with this pouch that is made from stylish leather. It features a thin, but sturdy belt clip that ratchets a full 360 degrees with eight stay-put positions, which eliminates pinching when you’re sitting. This pouch holds your phone securely with a magnetic flap top that keeps your phone from falling out and allows easy access to avoid missing calls… |
This entry was posted on Thursday, October 28th, 2004 at 2:02 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.