Push Pull
Push Marketing … Pull Marketing … Which is Better?
There’s been some debate lately about which type of internet marketing is more effective … “Push” marketing or “Pull” Marketing. The answer may surprise you.
Some definitions may be in order. “Push” marketing is where the marketer sends his or her marketing message directly to the prospect. This would include methods such as email, telemarketing, etc. “Pull” marketing, on the other hand, is where marketers attempt to attract prospects to their site through some other means, such as a blog or article, and then present the marketing message only when someone visits. Both approaches have their advantages and disadvantages over the other.
With the advent of Web 2.0, there has been a tremendous emphasis on the merits of “Pull” marketing. Pull marketing, by it’s very nature, feels much less “salesy” and softens the natural resistance that most of us have toward someone trying to sell us something. Pull marketing works by building a foundation of trust and credibility first and then allowing the marketing message to come across as more of a recommendation from a trusted source rather than as an overt sales pitch.
The driving force behind Pull marketing is content. Quality content attracts visitors who are interested in the information you are providing. Since the visitor is the one initiating the contact (by visiting your website), she is much less resistant to any marketing messages presented. This is assuming, of course, that your marketing is crafted in an effective manner that comes across as a “recommendation” instead of a sales pitch.
While the current trend is decidedly leaning toward the merits of Pull marketing, the virtues of Push marketing should not be dismissed too quickly. Push marketing is much more “direct” and can be incredibly effective in connecting with potential prospects. Would you rather market to the internet at large or have a targeted list of people who know who you are, like you and are interested in what you’re marketing? In my opinion, the list is a clear winner.
The use of opt-in forms to build a targeted email list is absolutely essential to success in internet marketing. Through prewritten messages in an autoresponder and the ability to “broadcast” to your list, you can quickly build a strong relationship and build trust. As with Pull marketing, this element is essential.
The use of SPAM and “Blast-Your-Ad-To-Ten-Million-Emails” types of Push marketing methods are a nuisance and a waste of everybody’s time and money. Don’t even think about trying this. It doesn’t work and it could potentially get you in a lot of trouble.
The truth is, the most effective marketing on the internet is a combination of both Push and Pull methods. Every blog should have an opt-in form to your autoresponder so that you can build a “list.” Every article you write should have a reference to your webpage, which should also have an opt-in form.
Once people subscribe to your list, you should be consistent in sending them informative emails that work primarily to build trust and credibility. Bombarding your list with an ongoing litany of sales pitches is a mistake and will result in people UNsubscribing faster than those opting in. Quality content is still king, regardless of which method you use. If you take this approach, when you DO send out a marketing message to your list, there will be a much higher response.
So build a marketing strategy that includes BOTH “Pull” and “Push” methods and you’ll soon find yourself succeeding as an internet marketer.
About the Author
Tim Wright, Ph.D. is a freelance writer and busy internet entrepreneur living in Virginia.
Visit his website at: http://myinternetbusinessnet.com
Nikka Costa – Push & Pull
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(Item No.660) Polished Brass Flush Sliding Door Push & Pull Handle 88 x 26mm $5.55 |
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38540-CP Push-Pull Replacement Stopper 1/4″ Pin QTY 2 $11.99 |
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Solid Brass Push and Pull Handle With Plate Lot of 64 GREAT WHOLESALE DEAL! $1,316.00 |
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33′ Electric Fiberglass Wire Push Pull Rods Fish Tape $38.99 |
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Jaclo Oil Rubbed Bronze Push or Pull Diverter ORB-2699 $59.95 |
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ENTRANCE DOOR PULL / PUSH HANDLES 600 mm 24″ Inch LONG STAINLESS STEEL MODERN $175.00 |
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ENTRANCE DOOR PULL / PUSH HANDLES 900 mm 36″ Inch LONG STAINLESS STEEL MODERN $275.00 |
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Modern premium Door Handles Pull / Push Stainless Steel Entrance / Gate / Entry $175.00 |
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Modern premium Door Handles Pull / Push Stainless Steel Entrance / Gate / Entry $275.00 |
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24″ or 36″ Door Handles Pull / Push Stainless Steel Entrance / Gate / Entry /NEW $275.00 |
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24″ or 36″ Door Handles Pull / Push Stainless Steel Entrance / Gate / Entry /NEW $175.00 |
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“PUSH-PULL” SLIDING WINDOW AND DOOR LOCK WITH INNER BOLT DETENT IN 2 POSITIONS $4.95 |
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LAMP CABINET PULL BY SUGATSUNE GOLD PLATED PUSH PULL KNOB HANDLE PKL 05L $9.99 |
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NEW Push ‘n’ Pull Window Lock Steel $4.19 |
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Stainless Steel Interior Push and Pulls $95.00 |
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Watco 38333-CP Push Pull Tub Closure, Chrome, New In Box, Guaranteed $6.00 |
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WATCO ABS Push Pull Tub Drain Assembly OIL RUB BRONZE $67.09 |
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3.62 Inch Stainless Steel Safety Push Pull Window Door Bolt $6.09 |
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3.62 Inch Stainless Steel Safety Push Pull Window Door Bolt $5.90 |
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Westbrass Push Pull Kitchen Sink Strainer D2143P-50 $14.96 |
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SIMPATICO PUSH A PULL KIT 348990B,FOR BATHTUBS,GREAT-DE $14.99 |
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Door Pressure Gauge Push-Pull 0-35 Lbs $59.95 |
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1/2″ Polished Brass 2 Way Bathroom Personal Shower Arm Push Pull Diverter Valve $44.66 |
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Push Pull Silver Tone Stainless Steel 4.09″ Door Latch Padlock Lock Bolt $6.69 |
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Push Pull Silver Tone Stainless Steel 4.09″ Door Latch Padlock Lock Bolt $6.71 |
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3.62 Inch Stainless Steel Safety Push Pull Window Door Bolt $5.66 |
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3.62 Inch Stainless Steel Safety Push Pull Window Door Bolt $6.11 |
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Switches – Off/on – Push/Pull – Brass $39.00 |
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Watco 901-PPRI-PVC-BO Push Pull Drain Rough-In Kit $19.99 |
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Westbrass D2143P-54 Plastic Push/Pull Kitchen Sink Strainer, Black $25.00 |
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FOLDING SHOPPING CART( BlACK)-Medium size All Purpose- Push or pull Heavy Duty $10.24 |
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FOLDING SHOPPING CART(RED) Medium size All Purpose- Push or pull Heavy Duty $10.21 |
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3.62 Inch Stainless Steel Safety Push Pull Window Door Bolt $5.90 |
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Aluminum “Push-Pull” Door and Window Lock $6.56 |
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3.62 Inch Stainless Steel Safety Push Pull Window Door Bolt $5.90 |
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Entry Door Square Pull / Push Modern Handle stainless steel 36″ or 48″ knobs $270.00 |
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Entry Door Square Pull / Push Modern Handle stainless steel 36″ or 48″ knobs $350.00 |
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4.09 Inch Sliver Stainless Steel Door Window Drawer Safety Lock Bolt Push Pull $6.35 |
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Store front Door Handles Pull / Push Stainless Steel Square Entrance / Gate $270.00 |
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Store front Door Handles Pull / Push Stainless Steel Square Entrance / Gate $350.00 |
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Store front Door Handles Pull / Push Stainless Steel Square Entrance / Gate $270.00 |
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Store front Door Handles Pull / Push Stainless Steel Square Entrance / Gate $350.00 |
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Modern premium Door Handles Pull / Push Stainless Steel Square Entrance / Gate $270.00 |
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Modern premium Door Handles Pull / Push Stainless Steel Square Entrance / Gate $350.00 |
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Push Pull Silver Tone Stainless Steel 4.09″ Door Latch Padlock Lock Bolt $7.44 |
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4.09 Inch Sliver Stainless Steel Door Window Drawer Safety Lock Bolt Push Pull $7.09 |
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Univ QuickTrim Trim Kit-Push Pull Chrome U39290-CP $30.00 |
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1/2″ Polished Brass 2 Way Bathroom Personal Shower Arm Push Pull Diverter Valve $39.66 |
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3.62 Inch Stainless Steel Safety Push Pull Window Door Bolt $5.83 |
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Push Pull Silver Tone Stainless Steel 4.09″ Door Latch Padlock Lock Bolt $6.69 |
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28 Sets Stainless Steel Push & Pull Handle With Plate $573.99 |
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Wright Products Pull Handle Latch, White VIL333WH Replaces Push Button Latches $3.31 |
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3.62 Inch Stainless Steel Safety Push Pull Window Door Bolt $5.89 |
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Watco 601-PP-ABS-BN Brsh Nik Push Pull Waste & Overflow $50.23 |
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Watco 601-PP-ABS-WH White Push Pull Waste & Overflow $46.82 |
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Watco 601-PP-PVC-PB Plish Br Push Pull Waste & Overflow $41.09 |
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Watco 601-PP-ABS-PB Plish Br Push Pull Waste & Overflow $41.98 |
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Watco 601-PP-PVC-WH White Push Pull Waste & Overflow $41.09 |
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Watco 901-PP-ABS-BZ Oil Brz Push Pull Waste & Overflow $48.21 |
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Watco 901-PP-PVC-BN Brsh Nik Push Pull Waste & Overflow $53.94 |
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Watco 901-PP-PVC-BZ Oil Brz Push Pull Waste & Overflow $53.94 |
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Watco 901-PP-ABS-BN Brsh Nik Push Pull Waste & Overflow $53.54 |
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Watco 601-PP-PVC-BN Brsh Nik Push Pull Waste & Overflow $53.01 |
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Watco 615-PP-PVC-CP Chrome Push Pull Waste & Overflow $27.83 |
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Watco 615-PP-ABS-CP Chrome Push Pull Waste & Overflow $27.83 |
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Watco 900-PP-ABS-CP Chrome Push Pull Waste & Overflow $34.81 |
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Push Pull Silver Tone Stainless Steel 4.09″ Door Latch Padlock Lock Bolt $6.70 |
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DUO Guard Push Matic Circuit Breaker Bulldog 50Amp Worked When Pulled! $19.95 |
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ADAMS RITE PADDLE OPERATOR 4590-02-00-628 PUSH/PULL PADDLE FOR STORE FRONT DOORS $119.99 |
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Jaclo 2699-SN Satin Nickel Push Pull Shower Brass Diverter Arm Handshower $43.99 |
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Store front Door Handles Pull / Push Stainless Steel Square Entrance 36″ or 48″ $270.00 |
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Store front Door Handles Pull / Push Stainless Steel Square Entrance 36″ or 48″ $350.00 |
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Pull / Push Handle For Front Door /Shower Glass & Home. Stainless Steel 24″ $175.00 |
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Westbrass D2143P-65 Plastic Push/Pull Kitchen Sink Strainer, Biscuit $25.00 |
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Push Pull Silver Tone Stainless Steel 4.09″ Door Latch Padlock Lock Bolt $9.53 |
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Screen and Storm Door Push/Pull Latch $20.04 |
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Wright Push Pull Latch For A Wood Screen Door – VW8119 $8.99 |
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exterior premium Door Handles Pull / Push Stainless Steel Entrance / Gate Entry $275.00 |
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exterior premium Door Handles Pull / Push Stainless Steel Entrance / Gate Entry $175.00 |
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exterior premium Door Handles Pull / Push Stainless Steel Entrance / Gate Entry $199.00 |
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exterior premium Door Handles Pull / Push Stainless Steel Entrance / Gate Entry $299.00 |
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Pull Push Handle For Wood -Glass Entry Front Door 24″ or 36″ Exterior Interior $299.00 |
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Pull Push Handle For Wood -Glass Entry Front Door 24″ or 36″ Exterior Interior $199.00 |
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Pull Push Handle For Wood -Glass Entry Front Door 36″ or 48″ Exterior Interior $270.00 |
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Pull Push Handle For Wood -Glass Entry Front Door 36″ or 48″ Exterior Interior $350.00 |
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64 Satin Stainless Steel Push Pull Handle With Plate $1,100.00 |
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Stainless Steel Push and Pull Handle With Plate 64 PC. $1,100.00 |
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Solid Brass Push and Pull Handle With Plate Lot of 64 $1,316.00 |
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ADAMS RITE TYPE PUSH/PULL PADDLES FOR STOREFRONT DOORS $39.95 |
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Modern premium Door Handles Pull / Push Stainless Steel Square Entrance / Gate $350.00 |
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Modern premium Door Handles Pull / Push Stainless Steel Square Entrance / Gate $270.00 |
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Frameless Shower Door (C) Style Pull push Handle NEW 24 inch gate $199.00 |
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3.62 Inch Stainless Steel Safety Push Pull Window Door Bolt $8.74 |
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WATCO 601-PP-PVC-PN PUSH PULL TUB WASTE 156676 $31.00 |
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Entry Door Pull / Push Modern Handle stainless steel 24″To 36″ knobs $299.00 |
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Entry Door Pull / Push Modern Handle stainless steel 24″To 36″ knobs $199.00 |
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Entry Door Pull / Push Modern Handle stainless steel 24″To 36″ hardware $299.00 |
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Entry Door Pull / Push Modern Handle stainless steel 24″To 36″ hardware $199.00 |
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ADAMS RITE TYPE PUSH/PULL PADDLES FOR STOREFRONT DOORS NARROW STILE $49.99 |
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ADAMS RITE TYPE PUSH/PULL PADDLES FOR STOREFRONT DOORS NARROW STILE $49.99 |
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Metrokane Houdini Lever Corkscrew 0902803 The Metrokane Houdini lever-style corkscrew works so easily it practically defies explanation. The Houdini was designed by the innovative company that created the Rabbit corkscrew, and is both simple and effortless to use. Just close the side handles over the neck of the bottle, pull up, and–voila!–the cork’s removed. Another up-and-down movement pops the cork off the corkscrew. Metrokane corksc… |
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Metrokane Vertical Rabbit 0902205 The newest design from Metrokane in the Rabbit™family of products. This new Vertical Rabbit™is as easy as placing the opener over the bottle and lowering and raising a lever. It pulls a cork in 3 seconds and ejects it immediately with the lowering and raising of the handle. Constructed using a chrome plated zinc dye cast handle, it has a 10 yr warrantly, Hi-Sheen racing-car finish in c… |
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Moen 1200 One-Handle Replacement Cartridge, Brass $14.00 Moen 1200 Crtrge Brass Crd fits all Moen 1 handle faucets (excluding Posi-Temp and ExactTemp) durable, high quality construction… |
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Harcourt Science Activity Videos Forces Grade 1 Unit F $16.22 Step into a world of discovery with the Science Activity videos, designed to engage students in the hands-on investigations from Harcourt Science…. |
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Pushed to the Edge of the Dance Floor $1.99 … |
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Fist Pump, Pushups, Chapstick $1.99 … |
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Pushed to the Edge of the Dance Floor [HD] $2.99 … |
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Valeo Push Up Bars (One Pair) $8.25 Valeo Push Up Bars 1 Pair… |
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Invisible Braces – Retainer Removal Tool – Outie $19.95 This pack contains 6 Electric Blue Outies WHAT’S AN OUTIE? The OUTIE is a tool for the easy and safe removal of invisible braces. HOW BIG ARE OUTIES? Outies are 4.5 inches long and 5/8 inches wide. They go with you easily in your pocket or purse. HOW DO OUTIES WORK? ARE OU… |
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Good Grips / Sure Grips Button Hook $8.95 Button clothes easily! The cushioned grip of the Good Grips® Button Hook makes buttoning clothes easy. The built-up handle features flexible ribbing that adapts to any grip. Handle length measures 4-1/4″ (10.8 cm), total length is 6-1/4″ (15.9 cm). The diameter of the handle is 1-1/4″ (3.8 cm)…. |
This entry was posted on Sunday, June 15th, 2008 at 11:43 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.